Click-through-rate (CTR) is the percentage of searchers who click through to your website from the Google search results.
Here’s the great thing:
By improving your CTR, you can effectively increase traffic.
To see your CTR, go to Search Console > Performance, now make sure Average CTR is selected and choose Queries. From here you will be able see your best and worst queries in terms of CTR:
CTR performance report in Google Search Console
CTR performance report in Google Search Console
Some ways you can improve your organic CTR are:
Improving your page titles.
Making your URLs clearer and more descriptive.
Improving your meta descriptions.
Adding Structured Data.
Improving page speed.
45. Fix Lost ‘Link Juice’ on 404 Pages
When you delete a linked page, add an incorrect URL to a page, or incorrectly change a URL, a broken link is created. These are bad for UX.
No one wants to go buy some Lego and be greeted with this 404 page:
An example of a 404 page on the Lego website
An example of a 404 page on the Lego website
Okay, so maybe they kinda do because that’s a good 404 page.
So, how do broken links affect SEO?
When a search engine is crawling your site and they find dead links, it can stop the spiders from crawling your site. This can stop it from being indexed.
In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error.
I don’t know about you, but when this sofa set online shopping india happens, I either get a bit annoyed with the website in question or just leave.
Don’t take the risk. Go find and fix any potential broken links.
46. Boost Authority with Internal Links
Interlinks are links that point from one page on your site to another page on the same site.
You will have seen them countless times before:
An example of internal linking
An example of internal linking
Interlinks (or internal links) usually occur naturally when you are referring to past content or related pages in your content.
Adding internal links can:
Help visitors (and search engines) navigate your own website.
Help to establish an information structure.
Spread link juice or authority throughout your site.
47. Make Sure Your Site is Responsive
Almost everyone has a smartphone. And almost everyone browses websites on their mobile.
In 2019, there were 4070 million unique mobile internet users!
Mobile internet user statistics
Mobile internet user statistics
That’s a lot of potential mobile visitors to your site. Google recognized this with its introduction of mobile-first indexing.
If you don’t have a responsive website, here why you should:
It improved site usability for visitors.
It will load faster.
It will reduce bounce rate.
It may improve social sharing.
48. Enhance SERP Appearance with Schema
Also known as structured data, Schema is a markup easily read by search engines.
It makes it easier for search engine crawlers to find and index your page. Because it gives search engine bots more information about your site, your site can get rich site snippets (which can improve your CTR).
If you’re featuring reviews on your site, you could score rich snippets like the one below:
An example of schema showing in Google
An example of schema showing (review stars) in Google
We’ve actually got a more detailed guide on how to add schema markup to a WordPress site.
49. Make Sure Your Site is Fast
We’ve touched on this a bit already, but how fast your site loads does affect SEO.
Page speed is a direct ranking factor, and can also affect rankings indirectly via increased bounce rate.
Mobile page speed benchmarks
Mobile page speed benchmarks (Image source: codemeright.com)
Page speed is important for users. Think about: if a web page is loading slowly for you, what do you do? Do you wait for it to load or do you go somewhere else?
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